I love pretty but I don’t believe that pretty alone is the best way to build a website.

Website design is so much more than colors and fonts. Your website needs to work for your business. People often visit your website before they consider reaching out to you and it is the hub for everything you do. It represents your company and it needs to do it well. You shouldn’t have to struggle with the overwhelm of what you’ve been told your website “should” be. This is not a one-size-fits-all process. There are common practices to follow but your systems need to be considered.