If you have a home on the web, one of your goals is to drive traffic to it and keep your readers there. When you embed a YouTube video on your website, you may inadvertently be driving traffic away. YouTube by default shows suggested videos at the end of your video. That’s great for YouTube, but not so great for you. Your readers will click those suggestions and head to YouTube, possibly never to be seen again. Fortunately, there’s an easy way to fix the leak. You can stop YouTube suggested videos and keep more traffic on your site.
Normally, you head to your YouTube video page, click share, click embed, and grab the code. Instead, when you get to the point where you grab the embed code, click the “show more” feature just below that code. You then have a few options for your video. You can adjust the size and choose whether to show the title or video controls, but the most important feature there is the checkbox that lets you choose whether YouTube shows suggested videos when your video is done playing.
Super-simple, super-quick — uncheck that box and keep more of your traffic on your site.
By removing that one distraction you increase the likelihood that your readers will stay on your website, and stay engaged with your brand.