I am all about finding low cost and free services to run my business, but not at the expense of my business. One area I feel very strongly about spending money on is support. I see a lot of articles about hiring support teams. I always hesitate to read the articles because it can be frustrating, but I usually break down to see what the writer’s perspective is. Many times, I’m met with how to protect your business and where to find low-cost support. What!? Isn’t that a contradiction? Protect your business, but don’t spend too much.
Is that what your business is worth to you?
I started my business more than 13 years, and I am not a cheap option when it comes to your business support. I know the value that I bring to a business owner who wants to move forward, a business owner who wants a strategic partner, a business owner who has goals they know they can’t accomplish alone. Your business is probably a significant part of your life, and I’m sure you’re not a cheap option in your field either. Why then would you expect someone else to run their business that way?
I saw this quote a few days ago (and loved it!).
“I know what I bring to the table. So trust me when I say I’m not afraid to eat alone.” ~unknown author
What do I bring to the table?
I bring a vested interest in my client’s business.
I bring all of my knowledge, ability, and skill to help them succeed.
I bring initiative.
I bring resources; services and networks, gathered and tested over the past decade.
I bring big picture thinking and planning.
You can always work with cheap, task-based support. You can work with a cheap coach, a cheap copywriter, a cheap VA, but these are core services to your business growth and success. I value my business too much to do that on the cheap, and so should you.
As business owners, we would be better off sitting at the table alone than compromise our worth.