The Tools I Use To Rock My Branded Images

by | Oct 25, 2016 | Digital Identity

There is absolutely no doubt that I adore creating images, and I have found some kick-ass tools to create branded images for my brand and for my clients. These images can be used on blogs, in social media feeds, in newsletters, and in general, add another layer of beauty to a brand’s digital marketing strategy. But how do you create them easily, and without spending a fortune?

My first go-to image tool is usually Photoshop, and while it’s not “easy-peasy”, I’m a control freak and Photoshop gives me the most control. The learning curve is a little steep and unless you already know the in’s and out’s of Photoshop, it’s not the most efficient way to get your images done quickly.

Keeping that in mind, for the last few years, I’ve been using Canva to knock out some beautiful images for myself and my clients. Canva is a very intuitive app with a great user-interface. It’s feature-rich with free and paid images, icons and shapes, photo filters, hundreds of font options, plus added features for paid accounts. Their layouts are beautiful and their features are easy to use. It’s been one of my go-to tools for quite a while.

One of my favorite quotes is by Hugh Macleod. He said, “There’s no correlation between creativity and equipment ownership. None. Zilch. Nada. Actually, as the artist gets more into his thing, and as he gets more successful, his number of tools tends to go down. He knows what works for him. Expending mental energy on stuff wastes time”. I believe that’s true for physical and digital tools. So, between Photoshop and Canva, I was rockin’ right along, using what I know and love. Now, I’m not averse to trying new tools when they come along, and a few weeks ago, I was reading a post by Donna Mortiz of Socially Sorted that mentioned a tool that quickly became one that makes my list of go-to tools.

Meet Easil. How did I not know about this before? When I start using an app or website for the first time I have the normal yes, no, maybe reaction. Easil was a big hell yes! The features are similar to Canva. Easil has icons and shapes, free and paid image options, photo filters, and hundreds of font options, plus added features for paid accounts. Their layouts and image options are gorgeous. Because I just started using Easil, I’m still digging into all of their features, and learning the interface, but right now I can say it is a fun and fantastic tool to add to the mix!

How do you create your branded images? What are your favorite image tools?

And if you’re not creating branded images yet, but need some beautiful templates to get you started, send me an email. I love helping entrepreneurs look good.