Posts

,

Lighten up on your social sites

First things first, I send my unending love and gratitude to the families of our service members who have lost their lives defending our country and protecting my freedoms. God bless you. ♥

Many of us spend Memorial Day weekend with family and friends, and I hope you all had a wonderful, long, and relaxing weekend. Mine was pretty low key. I celebrated my birthday with my daughter and tried to unplug as much as possible. We had a nice dinner and then saw Pitch Perfect 2.

On Tuesdays I have a little Twitter party with some virtual assistants in my network but I don’t really need to log into Twitter to do that. I attend Twitter Twitter using email and Hootsuite or Buffer. So today while I was sitting in the car rider line at school, I decided to do a little Twitter scrolling and catch up on my notifications. I would say I was a little hurt by what I saw, but I really wasn’t. ☺

Are you curious yet? Well let me tell you. Apparently someone followed me on Sunday and in the three days it took me to sign into Twitter and follow back he was pretty pissed. Enough so that he sent me a nice sarcastic post about not reciprocating the follow and then proceeded to block me. Really? Three days? And a holiday at that.

I love connecting with people on social media and I get a lot of great information from the people I follow, but I’m thrilled to say that I don’t sign into my social sites every day. You might see some posts because hey, a girl’s gotta market, right? And I don’t necessarily need to sign in directly to do that.

So here’s the thing. Everyone uses social media differently but whether it’s for personal use or business use, social platforms should be fun and engaging. Make connections. Learn all you can. Enjoy the conversations. But don’t take it so seriously that you can’t enjoy some time away.

Image Copyright: / 123RF Stock Photo

Data Tracking Made Easy

During some of my internet cruising, I stumbled on this awesome, easy data tracking tool. I’ve added it to my arsenal of must-have resources. I’m a creative geek, not a data geek, but even I can get into SumAll.

We all know how important it is to stay on top of what’s working and what isn’t in your business and marketing efforts and SumAll was created with me and you in mind.

What it offers

Once you set up your account you will want to set up all of your platforms. I personally am tracking all of my social media accounts, my Google analytics, some of my Bit.ly links, and MailChimp. SumAll has a ton of platforms to track including banking, fitness, blogging, and payment processing just to name a few. Additionally you can create groups to add your platforms to.

Other fantastic features…

  • SumAll will email you either daily or weekly with your stats but they also give you the option to have your stats sent to team members.
  • If you’re feeling it, you can set up thank you tweets or have SumAll send weekly and monthly performance tweets through your Twitter and Facebook preferences.
  • Add collaborators to your account for added insights.

The metrics

Your metrics start rolling in daily or weekly into your email so you can see exactly what’s going on with your social media engagement, website traffic, and click-throughs. And if you’d rather go into SumAll to take a look, you can choose to review all of your stats in one place or select the platform you want to focus on and see what’s happening in that area specifically.

I am psyched to find a program that tracks my numbers and does it in a simple way. Check out SumAll and come back and let me know what you think. Does it look like a useful tool for you too?

 

Don’t Slam The Social Door on Engagement

Don’t blow it when it comes to engagement on social sites. Too many brands (and you’re a brand if you’re running a business) spend way too much time and energy pushing their message out while ignoring the fact that social media is just that–social, and there is an absolute need for interaction and engagement. Small business owners cannot be fooled into thinking that social media is a numbers game. It’s not. As a small business you can have numbers in the tens of thousands but if you aren’t taking the time to build relationships and engage with your market, those numbers mean nothing.

This great post from Simply Zesty was recently brought to my attention, ironically enough through social media, and I loved it. The title really says it all but I would definitely suggest jumping over there to read the post. It is enlightening.

It’s important for small businesses to create relationships. Don’t slam the door on the perfect opportunity to talk yourself up.

Are you using video for your business?

It’s really no secret that using video for your business can have a huge impact. And it’s no secret that I’ve always wanted to step into that arena. I wouldn’t say I stepped into it yet, but I found a way to dip my toe in.

In case you missed it on my social feeds, I wanted to share this cool video I had made for my business. Sometimes you just have to see what’s out there and last week I found some very cool resources  to add to my arsenal. I was definitely having fun with it.

Take a minute and check it out. And of course, if you’re feeling the love, share it with your friends or post a comment here or my YouTube channel.

 

Is Facebook Really So Horrible?

I was reading this article today and am really excited about the new look Facebook is going to be putting out. I know not everyone agrees with me. People hate change. People complain about change…and ads. Those are two of the biggest complaints I see everyday.

I spend some time on Facebook. I know that I only see a small percentage of friends status updates in my feed. I know that I am going to see ads. The change to the newsfeed may effect the way that I see these ads. And I’m okay with that. The fact that Facebook is trying to make money bothers a lot of people. But I also know that businesses must make money or they won’t survive.

We have been given a free resource to connect with friends, stay in touch with family, and yes, market our businesses. Did I mention it’s free.

Can we even begin to image the amount of data in our Facebook stream if we saw every single update from every single friend and page we like. Here’s my advice. If you want to see more from certain friends, engage with them, talk to them on Facebook, visit their profile. Let Facebook know by your engagement that you want to be engaged with that person. (And hey, if you really want to engage with those friends, send them a private message through Facebook and schedule a lunch date.)

I get that people don’t want to see ads or be “sold” to. Nobody does. We pay for TV but every 15 minutes we’re shown commercials. It’s the same concept.

There are things on Facebook that I don’t normally like to see that many of my friends and family members are guilty of posting (i.e. Share if you love your daughter or son or Jesus. Like if you hate cancer. Click here and here and here if you want to protect your privacy on Facebook (this is a whole other topic around you even being online). What do I do about it? I ignore it.

Facebook is a tool. For some it’s a tool to only talk with family and friends. For some, it’s a tool to help build a business. For some, it’s purely entertainment. And you know what? It’s all okay. Find a way to make this amazing free platform work for you and if you see something that you don’t necessarily like, scroll down.

Segmenting Facebook For My Sanity

I’ve seen a lot of posts on Facebook lately about Interest Lists. Rumor has it that if you hover over the Like button on a fan page, it gives you the option to add that page to Interest Lists and it will show up regularly in your newsfeed. While that may be true, I wanted to share how and why I use Interests Lists on Facebook.

I have a few interest lists created in Facebook; one for my digital marketing biz, one for my jewelry biz, one to follow others in my industry and one that is solely personal pages that I love. Initially, getting to a place where my OCD mind could process everything seamlessly, I had to unlike pages or have them not show in my news feed at all.

Once these lists were created I started adding pages that were relevant to that area of my business or life. For instance, my digital biz list has pages of people I train with, learn from, vendors I use, anything that helps me run that business. My jewelry biz list is pretty much the same. Friends I follow and personal pages is, well, self-explanatory.

Why do I do this? Like I mentioned, I have a tendency to have an OCD mind so clutter of any kind really pushes me a little to the crazy side. When I want to see everything being put out by people who help me run my digital practice, I click that list (on the left hand side of your home feed) and can easily go through and engage those people in that part of my Facebook world. The same holds true for all the other lists. I segment for my sanity.

If you need help figuring out the basics of interest lists or you already use segmented lists in Facebook, let me know how it works for you.