Why Shift Didn’t Work For Me

Shift is out! Unfortunately it didn’t work for me.

I am a Google fan. I run my business with Google for Work and I love the way everything works so well together. Now, if you have multiple Gmail accounts you need to toggle between them. Not difficult, but not super-efficient either. My biggest issue with it is that if you use separate calendars or Drive accounts, a new tab is opened each time you check something different. I have three Gmail accounts; one for my primary business, one for my secondary business, and one is personal for family. Overall, I try to keep all of my Google documents and my calendar in my primary business account regardless of whether they’re business or personal. But I still have those three email addresses. I ]forward my secondary business account to my primary business account. It’s a system that works really well for me. However, a few months ago I heard about an application that was close to being pushed out to the public.

Enter Shift. I was so excited. I put myself on the waiting list, checking back every now and then. Yesterday I got the email. It was time! I added all three of my Gmail accounts, and I had high hopes that this would solve a big Gmail problem. The interface is fabulous for switching between accounts. Everything is right there; mail, calendars, documents. I read the mail in all three of my accounts without ever leaving the application. It was awesome!

Then…I composed a new email and my hope vanished. That’s when I realized that all of my chrome extensions wouldn’t play into this application. No Wisestamp email signature, no Todoist or Asana extensions. All of that seamless productivity not available. I have to admit, I was a little disappointed. I can’t sacrifice the productivity I get with the Chrome extensions for the ease of switching email accounts.

Will I delete Shift? Not yet. There may be times when it’s more convenient to just check my email all in one place without worrying about “doing” something with it. We’ll see.

If you haven’t checked out Shift yet, definitely do. It might be great for your situation. If you have tried it, what did you think?



Stop YouTube Suggested Videos and Keep More Traffic on Your Website

If you have a home on the web, one of your goals is to drive traffic to it and keep your readers there. When you embed a YouTube video on your website, you may inadvertently be driving traffic away. YouTube by default shows suggested videos at the end of your video. That’s great for YouTube, but not so great for you. Your readers will click those suggestions and head to YouTube, possibly never to be seen again. Fortunately, there’s an easy way to fix the leak. You can stop YouTube suggested videos and keep more traffic on your site.

Normally, you head to your YouTube video page, click share, click embed, and grab the code. Instead, when you get to the point where you grab the embed code, click the “show more” feature just below that code. You then have a few options for your video. You can adjust the size and choose whether to show the title or video controls, but the most important feature there is the checkbox that lets you choose whether YouTube shows suggested videos when your video is done playing.

Super-simple, super-quick — uncheck that box and keep more of your traffic on your site.

By removing that one distraction you increase the likelihood that your readers will stay on your website, and stay engaged with your brand.



Quick Tip: Google Alerts

You really need to know where you’re showing up online and the easiest way to do that is to use Google Alerts. It’s super easy. Just go to Google Alerts and either do a search query or enter the alerts you want to receive. You need to set up your own name but you can also set up alerts for areas that impact your business. You may need to do some minor tweaking as you go along but knowing where you’re mentioned online is just plain good for business.