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Is Facebook Really So Horrible?

I was reading this article today and am really excited about the new look Facebook is going to be putting out. I know not everyone agrees with me. People hate change. People complain about change…and ads. Those are two of the biggest complaints I see everyday.

I spend some time on Facebook. I know that I only see a small percentage of friends status updates in my feed. I know that I am going to see ads. The change to the newsfeed may effect the way that I see these ads. And I’m okay with that. The fact that Facebook is trying to make money bothers a lot of people. But I also know that businesses must make money or they won’t survive.

We have been given a free resource to connect with friends, stay in touch with family, and yes, market our businesses. Did I mention it’s free.

Can we even begin to image the amount of data in our Facebook stream if we saw every single update from every single friend and page we like. Here’s my advice. If you want to see more from certain friends, engage with them, talk to them on Facebook, visit their profile. Let Facebook know by your engagement that you want to be engaged with that person. (And hey, if you really want to engage with those friends, send them a private message through Facebook and schedule a lunch date.)

I get that people don’t want to see ads or be “sold” to. Nobody does. We pay for TV but every 15 minutes we’re shown commercials. It’s the same concept.

There are things on Facebook that I don’t normally like to see that many of my friends and family members are guilty of posting (i.e. Share if you love your daughter or son or Jesus. Like if you hate cancer. Click here and here and here if you want to protect your privacy on Facebook (this is a whole other topic around you even being online). What do I do about it? I ignore it.

Facebook is a tool. For some it’s a tool to only talk with family and friends. For some, it’s a tool to help build a business. For some, it’s purely entertainment. And you know what? It’s all okay. Find a way to make this amazing free platform work for you and if you see something that you don’t necessarily like, scroll down.

Segmenting Facebook For My Sanity

I’ve seen a lot of posts on Facebook lately about Interest Lists. Rumor has it that if you hover over the Like button on a fan page, it gives you the option to add that page to Interest Lists and it will show up regularly in your newsfeed. While that may be true, I wanted to share how and why I use Interests Lists on Facebook.

I have a few interest lists created in Facebook; one for my digital marketing biz, one for my jewelry biz, one to follow others in my industry and one that is solely personal pages that I love. Initially, getting to a place where my OCD mind could process everything seamlessly, I had to unlike pages or have them not show in my news feed at all.

Once these lists were created I started adding pages that were relevant to that area of my business or life. For instance, my digital biz list has pages of people I train with, learn from, vendors I use, anything that helps me run that business. My jewelry biz list is pretty much the same. Friends I follow and personal pages is, well, self-explanatory.

Why do I do this? Like I mentioned, I have a tendency to have an OCD mind so clutter of any kind really pushes me a little to the crazy side. When I want to see everything being put out by people who help me run my digital practice, I click that list (on the left hand side of your home feed) and can easily go through and engage those people in that part of my Facebook world. The same holds true for all the other lists. I segment for my sanity.

If you need help figuring out the basics of interest lists or you already use segmented lists in Facebook, let me know how it works for you.