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Know your audience

I sign up for a lot of lists. Some come through referrals. With some I happen to be reading their blog and know the information they put out is great for my business. Some because I want their free report or other information to look through.

I started to think about why I unsubscribe from lists. I thought I had as many reasons for unsubscribing as I do for subscribing but when I started to think about it, I realized the one consistent element in each unsubscribe is that the content isn’t geared to me. While most all of them send great content, not all of them send great content that I need or want. That is where group email lists come into play.

I love content geared toward social media, images, WordPress, and direct sales. If someone is sending me quality information about any of these topics I am all in. However, if I start to get more emails about something entirely unrelated to my interests, they’re probably headed to the top of my unsubscribe list.

The best way I’ve found to really get people the information they need is to ask them what they want. Most, if not all, email service providers give you a way to make that happen with some kind of group email lists. You may decide to add checkboxes to your opt-in form with various topics. You may decide to use different opt-in forms on different sites or with different promotions. However you decide to do it, make your audience a priority and let them tell you what they want.

Having engaged subscribers is far more beneficial for your business than thousands of people who don’t have an interest in what you’re doing.