Posts

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Building Your Digital Home

When it comes to engaging customers and potential customers on your website, you need to know that there are tons of possibilities out there. You’re really only limited by your imagination. Not sure you’re ready to shell out the big bucks for an expensive website? Not to worry. I wouldn’t even bring you here if I thought you had to spend a fortune to make it all work.

Most business owners have heard of WordPress and I’m sure many use it. If that’s the case, bear with me here while I explain my love of WordPress to those who haven’t jumped in yet. I love it for several reasons; ease of installation and use, cost, template choices and plugin’s.  Ease of installation and use, and cost are pretty self-explanatory. If you have any questions about that part and I can help answer them, I’d be happy to. That’s the geek side but today I want to talk about the creative side.

The beauty of WordPress is in the templates and the plugins. WordPress has awesome templates. Some are free and some are premium. I’ve used both and the outcome either way has been great. The template gives you the look. The plugins give you the power. And you can use those plugins to engage your customer and potential customers in the same way you engage them on social media sites.

  • Build a community
  • Give them coupons
  • Sell your products
  • Build your list

These few things literally just touch the surface of what’s possible. There is so much more you can do with WordPress it’s crazy. And you don’t have to pay tens of thousands of dollars to have a site that is professional and does what you need it to do. You have control and can build your house your way.

 

Segmenting Facebook For My Sanity

I’ve seen a lot of posts on Facebook lately about Interest Lists. Rumor has it that if you hover over the Like button on a fan page, it gives you the option to add that page to Interest Lists and it will show up regularly in your newsfeed. While that may be true, I wanted to share how and why I use Interests Lists on Facebook.

I have a few interest lists created in Facebook; one for my digital marketing biz, one for my jewelry biz, one to follow others in my industry and one that is solely personal pages that I love. Initially, getting to a place where my OCD mind could process everything seamlessly, I had to unlike pages or have them not show in my news feed at all.

Once these lists were created I started adding pages that were relevant to that area of my business or life. For instance, my digital biz list has pages of people I train with, learn from, vendors I use, anything that helps me run that business. My jewelry biz list is pretty much the same. Friends I follow and personal pages is, well, self-explanatory.

Why do I do this? Like I mentioned, I have a tendency to have an OCD mind so clutter of any kind really pushes me a little to the crazy side. When I want to see everything being put out by people who help me run my digital practice, I click that list (on the left hand side of your home feed) and can easily go through and engage those people in that part of my Facebook world. The same holds true for all the other lists. I segment for my sanity.

If you need help figuring out the basics of interest lists or you already use segmented lists in Facebook, let me know how it works for you.