If you have a home on the web, one of your goals is to drive traffic to it and keep your readers there. When you embed a YouTube video on your website, you may inadvertently be driving traffic away. YouTube by default shows suggested videos at the end of your video. That’s great for YouTube, but not so great for you. Your readers will click those suggestions and head to YouTube, possibly never to be seen again. Fortunately, there’s an easy way to fix the leak. You can stop YouTube suggested videos and keep more traffic on your site.
Normally, you head to your YouTube video page, click share, click embed, and grab the code. Instead, when you get to the point where you grab the embed code, click the “show more” feature just below that code. You then have a few options for your video. You can adjust the size and choose whether to show the title or video controls, but the most important feature there is the checkbox that lets you choose whether YouTube shows suggested videos when your video is done playing.
Super-simple, super-quick — uncheck that box and keep more of your traffic on your site.
By removing that one distraction you increase the likelihood that your readers will stay on your website, and stay engaged with your brand.
There is absolutely no doubt that I adore creating images, and I have found some kick-ass tools to create branded images for my brand and for my clients. These images can be used on blogs, in social media feeds, in newsletters, and in general, add another layer of beauty to a brand’s digital marketing strategy. But how do you create them easily, and without spending a fortune?
My first go-to image tool is usually Photoshop, and while it’s not “easy-peasy”, I’m a control freak and Photoshop gives me the most control. The learning curve is a little steep and unless you already know the in’s and out’s of Photoshop, it’s not the most efficient way to get your images done quickly.
Keeping that in mind, for the last few years, I’ve been using Canva to knock out some beautiful images for myself and my clients. Canva is a very intuitive app with a great user-interface. It’s feature-rich with free and paid images, icons and shapes, photo filters, hundreds of font options, plus added features for paid accounts. Their layouts are beautiful and their features are easy to use. It’s been one of my go-to tools for quite a while.
One of my favorite quotes is by Hugh Macleod. He said, “There’s no correlation between creativity and equipment ownership. None. Zilch. Nada. Actually, as the artist gets more into his thing, and as he gets more successful, his number of tools tends to go down. He knows what works for him. Expending mental energy on stuff wastes time”. I believe that’s true for physical and digital tools. So, between Photoshop and Canva, I was rockin’ right along, using what I know and love. Now, I’m not averse to trying new tools when they come along, and a few weeks ago, I was reading a post by Donna Mortiz of Socially Sorted that mentioned a tool that quickly became one that makes my list of go-to tools.
Meet Easil. How did I not know about this before? When I start using an app or website for the first time I have the normal yes, no, maybe reaction. Easil was a big hell yes! The features are similar to Canva. Easil has icons and shapes, free and paid image options, photo filters, and hundreds of font options, plus added features for paid accounts. Their layouts and image options are gorgeous. Because I just started using Easil, I’m still digging into all of their features, and learning the interface, but right now I can say it is a fun and fantastic tool to add to the mix!
How do you create your branded images? What are your favorite image tools?
And if you’re not creating branded images yet, but need some beautiful templates to get you started, send me an email. I love helping entrepreneurs look good.