I was reading this article today and am really excited about the new look Facebook is going to be putting out. I know not everyone agrees with me. People hate change. People complain about change…and ads. Those are two of the biggest complaints I see every day.
I spend some time on Facebook. I know that I only see a small percentage of friends status updates in my feed. I know that I am going to see ads. The change to the news feed may affect the way that I see these ads. And I’m okay with that. The fact that Facebook is trying to make money bothers a lot of people. But I also know that businesses must make money or they won’t survive.
We have been given a free resource to connect with friends, stay in touch with family, and yes, market our businesses. Did I mention it’s free?
Can we even begin to imagine the amount of data in our Facebook stream if we saw every single update from every single friend and page we like? Here’s my advice. If you want to see more from certain friends, engage with them, talk to them on Facebook, visit their profile. Let Facebook know by your engagement that you want to be engaged with that person. (And hey, if you really want to engage with those friends, send them a private message through Facebook and schedule a lunch date.)
I get that people don’t want to see ads or be “sold” to. Nobody does. We pay for TV but every 15 minutes we’re shown commercials. It’s the same concept.
There are things on Facebook that I don’t normally like to see that many of my friends and family members are guilty of posting (i.e. Share if you love your daughter or son or Jesus. Like if you hate cancer. Click here and here and here if you want to protect your privacy on Facebook (this is a whole other topic around you even being online). What do I do about it? I ignore it.
Facebook is a tool. For some, it’s a tool to talk with family and friends. For some, it’s a tool to help build a business. For some, it’s purely